Bio
By night, Jay writes for TechCrunch and has been covering startups for the blog as a long-time freelancer since 2009. By day, he is Associate Director of Strategy for the creative agency Resource/Ammirati, (an IBM Company). He earned his MBA from Capital University. You can reach him at jay at techcrunch dot com and find him on twitter @getdonovan
Sessions
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digital dARwinism: ramblings about the evolution of tools12:00 PM - 12:15 PM Jun 2Sometimes people consider technological advances as divisive experiences—as roadblocks that keep us from from being "in the now" and from being connected to each other. Augmented Reality/Mixed Reality experiences are actually NOT misaligned with the human experience. In reality, AR and MR are closely aligned with our human passions to make, envision, and interact. However, they serve us best as a set of tools. And tools facilitate a strategy...they are not a strategy in and of themselves. It is important to remember this because useful experiences must first be needed before they can be facilitated with useful and appropriate technology. The good news is there are plenty of problems to be solved where AR/MR can make a difference. And even though there will always be problems with uses of technology (mostly because there will always be problems with PEOPLE who use technology) the inevitable value of AR and MR will help humans have more natural experiences and be more meaningfully connected to each other.